Director, Product Designer
Full Stack Developer
These are the 4 phases we engage in as we apply our expertise. Adjusting our approach based on the time- resource and budget constraints.
We begin with Stakeholder Interviews to understand the Project Goals and conduct a Design Inquisition to familiarise ourselves with the brand. We gage constraints with a Technical Inquiry and with the User- and Market Research we define Personas. We formalise all these findings in a Strategy Document.
TEST + POLISH
To test our designs we build High Fidelity Interactive Prototypes and run a Usability Tests to gather user feedback and insight. We base final design decisions on data and therefor often conduct A/B Tests. After iterating, we fine-tune the design and enhance it with Polish & Animation.
With the business strategy and user needs defined we build User Journeys to visualise the path taken to accomplish tasks within the app. This forms the basis for the Information Architecture that lays out the app blueprint. We use Wireframes to run Feasibility Validation with developers before moving over to the Visual Design.
To safeguard the optimal user experience, we ensure developers have proper Design Documentation and specs. We strongly believe in empowering our clients to be self sufficient and therefor conclude a project with a Release- and Engagement Strategy.